Monday, September 13, 2010

Concours d'Elegance

This weekend we presented "Tailgates" at the Concours d'Elegance car show in Westport Connecticut.

This elite car show will be featured on Discovery Channels HD Theater "Chasing Classic Cars" with Wayne Carini

Friday, September 10, 2010

Third Tailgate Adventure Limerock Racetrack "A Taste of Litchfield Hills" Labor Day weekend September 4, 5 & 6th

Second Tailgate Adventure Summer Classic in Springfield MA Aug 5,6 and 7th

Launch at Fitch's Corner July 24 &25th 2010

The Dress Rehersal

Our friends were so supportive! We popped up the tent and had a photo shoot for the pre-launch publicity.

It all started with a passion for picnics and summers in Millbrook

It happened a few days before Easter Sunday. A simple idea ignited a passion in me that spawned a  retail business. TAILGATES! Yes, Dan and I conjured up Tailgates. The flood gates of creativity and desire launched us on July 24th at Fitch's Corner Horse Trials. We incorporated and became weekend retailers. Our business plan requires that we attend at least 17 venues a year on weekends at events where we can pop up our follie and sell. We love tailgating and picnic parties so it was easy to imagine all of the accessories that make up the perfect outdoor movable feast.  The baskets and bags to carry or wheel to the venue, the revolutionary thermos bowls to keep food fresh. The elegant champagne bucket with stand, the melamine plates and trays, cheese boards, martini travel set and the ideas keep coming.  Dan produced beautiful lacquered trays with collages under impervious finishes and i designed the folding Camp table.
Alex Ross, of Public Relations firm 30 Segundos designed our logo and colors. He also art directed the photo shoot of our dress rehearsal before the launch on the driveway at "Beyond Time" . It was picture perfect!
So our weekend adventures began. We concentrated on venues that appeal to our spectator sport enthusiasm. Horses, Polo, car racing, antique cars, crew, sailing, hot air ballooning etc. Please help us with suggestions on where we should go next!
I make a press release for each up-coming event and launch or promote a new product.